That's the title of my latest piece in Columbia Journalism Review, which looks at digital coverage of Texas high school football. I was impressed by the sophisticated online preps coverage offered by local media including The Dallas Morning News, ESPN Dallas and the Fort Worth Star-Telegram. But I also found that some up-and-coming amateur news providers are giving these so-called "legacy media" a run for their money. As a blurb in the print edition of the article put it: "In their quest to offer real-time coverage, newsrooms have an unexpected rival: fans." To thrive in the future, these mainstream newsrooms need to find ways to make their online and mobile coverage more social and customizable.
No comments:
Post a Comment